The members of Led Zeppelin may be icons of classic rock, but that doesn’t mean that Jimmy Page, Robert Plant and John Paul Jones aren’t embracing the 21st century when it comes to distrusting their music.
According to the New York Times, the UK rockers are currently in the midst of negotiations to begin streaming their entire back catalog online. So far, Spotify, Rhapsody, Deezer and Rdio have been mentioned as possible services that could score the exclusive rights to stream the music of Zeppelin.
A spokesperson from Zeppelin's label, Warner Music Group, said of the band’s latest venture, “We’re excited about the opportunity to collaborate with Led Zeppelin to activate streaming rights for their catalog. We’re supportive of the band’s discussions with W.M.G.’s streaming service partners to create a window of exclusivity to maximize the impact of this launch.”
The addition of Led Zeppelin’s music to any one of the streaming services could give them the edge over their competitors that they’ve been looking for. Similarly, the group’s choice to stream their catalog online could potentially influence other classic rock bands who have been holding back on the decision to do the same.
In 2012, Led Zeppelin released the concert film Celebration Day, which chronicles their 2007 reunion show at the O2 Arena. The band’s surviving members were also recently awarded with Kennedy Center Honors.