Twitter's Vine platform is birthing a new generation of celebrities that brands are latching on to, paying out anywhere between four-figure and five-figure sums for a six-second videos.
One of those was Warner's Bras, which started their #getcomfortable campaign with zero followers on Aug. 5, and ended it with close to 5,000.
$10,000 for "six second videos" - that has to be the quickest BIG paycheck out there!
Photo by Jamie McDonald/Getty Images
Maybe NBC found something that many thought never existed: American Soccer Fans. According to NBC Sports, more than 3.4 million U.S. viewers watched its seven Premier League telecasts last weekend across their three networks: NBC, NBC Sports Network (NBCSN) and mun2.
That was the biggest audience ever here for the Premier League's opening weekend. NBC did a GREAT job of promoting soccer with these ads...
Could it be after years of promoting a sport that "every youth can play" with orange slices at halftime and games that can end in a tie, America has grown up to become a soccer hot bed?
Or... maybe people tuned in to see more of Jason Sudeikis.
Photo by Keith Tsuji/Getty Images
After the hours we spent trying to figure out what everything meant on LOST only to learn that: "the code" had no meaning, time travel didn't matter on the island, and everyone was stuck in purgatory (like the viewer) --- you'll understand if I'm reluctant to trust JJ Abrams, again!
Sure, he hit a home run with his recent adaptations of Star Trek. I think he knew if he altered the story line too much he would get the Vulcan death grip for life! While my Trekkie friends were raving about JJ's brilliance in this summer's Star Trek: Into Darkness, I reminded them about the real darkness that was "Super 8" two summers ago.
JJ's back up to his old tricks again. If anything, the guy knows how to tease an audience. This trailer washed up on the internet this week… but does anyone what it's for?
image: Vine Labs, Inc
Twitter has been described as the "social media" for people with ADHD. I can't believe in 2013 the number of people who have NEVER heard of twitter (Facebook has over 1 billion users while twitter is still looking to top 500 million users) but the way I describe it to friends is: Facebook is what you use to stay in touch with your friends, Twitter is what you use to keep up with what everyone else is doing. Yes, its like one giant cool kids table just hanging out there in cyber space.
I know everyone that I'm friends with on Facebook. I know about ten people I follow in real life on Twitter. That's pretty much the big difference. I follow my favorite comedians (@louisck), athletes (@CoreyLiguet), celebs (@TheRock), politicians (@CoryBooker), and a TON of San Diego Chargers Fans!
About a year ago, Vine came out. Like everyone else, I thought, "who is really going to sit there and watch a SIX second video clip of someone doing something?" Then I remembered what country I live in. A culture addicted to cell phones can now shoot and post six-second clips on Twitter or Facebook in the amount of time you have wait to skip through a YouTube commercial.
The cool thing about Vine is, like twitter and Facebook, you don't have to upload anything to start an account. The trick though has been sorting through the thousands of videos to find the most interesting people to follow… Here's a few that I like:
Vine's format has opened up some novel animated trickery from a few folks. Pinot is one of its first and best-known animators.
This comedian can deliver a punch line in just a few seconds, but you may spend hours longer wondering why tens of thousands of people think each of his posts are so funny.
This quirky, bald comic may not be the most popular person on Vine yet, but he has been my single best guide, and he clued me into the talented Viners featured here.
There's a couple of my favorites to get you started! How about you? Who are you following?
Full disclaimer: I've never been arrested. I've been pulled over a few times (speeding), even had my day in traffic court fighting a ticket (I lost). One thing I do know as a general rule of thumb, when they take you're mugshot - don't smile.
I stumbled across a site with some "classic" mugshots and compared them to the latest police blotter photos. You tell me what criminal is scarier.
This little guy was guilty of breaking into an Army warehouse, stealing boots and overcoats worth less than $29.
This guy was arrested for indecent exposure, public intoxication.
Convicted in October 1924 of making counterfeit coins, and of having a coining instrument in his possession, for which he was sentenced to two years - hard labor.
Arrested for reckless endangerment, assault.
One more… busted for illegal gambling.
This hipster was arrested for DUI.
Sure, there are a ton of "dads playing drums with babies" videos on YouTube. But this guy takes it to a whole new level!
photo credt: P&G
I love good TV commercials. There are some ads that are SO good, I'll actually stop and rewind to see them when I'm watching my DVR at night. Dish Network's "Hopper" family is one example. I like the Direct TV commercials too. My new favorite though is for Swiffer, featuring an old married couple.
After see "Lee and Morty" a few times, I got the sense that they were either REALLY good actors or they are a real life married couple. After a little research, here's what I learned: Lee and Morty Kaufman are a real life married couple from Valley Stream, New York. They're both 90. She's a retired schoolteacher and he still does volunteer work at Nassau Community College. Their daughter knows the casting director for the production company that made the ads and recommended them.
What I love about them is that they have been married for 44 years. They meet later in life as widows, when Morty asked Lee on a dinner date. And they've been together ever since.
Swiffer put together a longer version of their current TV ad which shows a little bite more of the real life Kaufmans. I love how Morty naps while she cleans!
Photo by William Thomas Cain/Getty Images
First it was Nacho. Then came Cool Ranch. Now Taco Bell is prepping to release their new creation, "Fiery."
The announcement came yesterday (Tuesday), that the next Doritos Locos Taco would hit restaurants on August 22nd. I doubt people will be lining around Taco Bell to be the first to get it but I will say this, I have had both of the current options and a "spicy" flavor is a good idea!
What I found interesting about the new Taco Loco are the "fan pages" setup with chat boards. One group speculated for for months that Flamas -- a bright red spicy taco with a hint of lime flavor -- would be the next flavor, after it was tested last year. This was actually addressed in Taco Bell's announcement yesterday.
"For the third DLT, we heard our customers as they told us they wanted something spicy and with flavor," said Taco Bell president Brian Niccol. "So, in another Taco Bell first, we partnered with Frito-Lay to create a DLT that delivers heat, but with a twist, and is available exclusively at Taco Bell. Mirroring the flavors of a regional spicy Doritos chip, we made a few changes based on customer feedback – including the use of a red shell and a more descriptive name – to create Fiery DLT."
While I'm excited to taste the new creation, I'm more curious about the commercials that Taco Bell will use to promote "Fiery." Could anything top this spot for "Cool Ranch?"
Photo by Rick Stewart/Getty Images
I remember growing up as a kid, one of my relatives having one of those GIANT TV antennas sticking out of the roof of their house. They had the old hand crank that they'd use to "change stations." I'd look up at the antenna from the backyard baffled on how it didn't take down the planes that flew overheard.
It seems odd to read in 2013 where everyone is apparently ditching their TV sets in favor of watching "streaming" shows on their computers and tablets that RadioShack is having a hard time keeping high-definition antennas in stock.
Two weeks into the "negotiations" with CBS, Time Warner Cable still isn't carrying CBS in major markets like New York City, LA, and Dallas. At least in the Capital Region we get Channel 6. But that's not the channel that has 518'ers in an up roar… just ask DEXTER fans what they think of this "blackout." I'm sure one of their answers would involve a resolution with Dexter's "Dark Passenger."
However… I wonder how long this holdout will go on for. I can't imagine Jets fans in NYC are going to run out and buy a HD antenna to see Mark Sanchez "butt-fumble" his way through another season. But it could lead to the idea of your in-laws extending their stay past game time if they have a blackout at home.